Concept branding for a themed restaurant aiming to incorporate characteristics of the type of cuisine chosen into the branding itself.

"The Paleo Kitchen is a terroir based restaurant located in Sligo. The word terroir is usually associated with wine-making: the combination of factors, including soil, climate, and environment, that gives a wine its distinctive character. In the case of our restaurant, we use the methodology to describe the way in which our food comes from the specific place that is Sligo and the west of Ireland. We hope to reveal the distinct and various food stuffs that make up our particular landscape, through our farms, the wildlands and the shores that surround us. The natural course of the seasons will dictate our ever changing and evolving menu.

We are Paleo, so sit back and enjoy some Meats, Shoots & Leaves."